What We Do

Three offers.
One standard.

Every Upper Directions engagement produces something immediately usable. Not a slide deck. Not a findings report. Something actionable by next Monday.

01
Strategy Sprint

From confusion to a clear direction — in four weeks.

EGP 50,000 – 80,000 per engagement

Most leadership teams know something is wrong. They cannot agree on what it is. The Strategy Sprint surfaces the real constraint, builds consensus around it, and produces a one-page strategy with a 90-day action plan that the team can execute immediately.

Two to three intensive sessions. Clear decisions. No lengthy reports. No findings that require another meeting to explain.

What you leave with

  • A one-page strategy — the single most important decision and direction for the next 12 months
  • A 90-day action plan with clear owners and milestones
  • A diagnostic of the real constraint — not the presenting problem
  • Consensus among the leadership team on what to do and why

Who this is for

  • Founders and CEOs who know something is blocking growth but can't name it
  • Leadership teams stuck in reactive mode — every quarter feels like firefighting
  • Organizations preparing for a significant decision: new market, new structure, new direction
Starting with a pilot

First engagements begin with a half-day diagnostic session. We surface the core strategic challenge together. If the fit is right, the full sprint follows.

02
Innovation Training

Programs that build real innovators — not certificate holders.

Custom — value-based pricing

Most innovation training ends with enthusiasm and a certificate. Neither survives contact with Monday morning. Upper Directions builds programs where participants solve a real problem during the program — and leave with an output they can use immediately.

Designed for teams inside organizations and cohorts inside ecosystem programs — incubators, accelerators, CSR programs, and entrepreneurship foundations.

What makes it different

  • Participants work on a real problem from their own context — not a case study
  • Every session produces an output — a prototype, a tested assumption, a decision
  • Facilitation stays at the level of the problem, not the level of the framework
  • Program design is adapted to the cohort — no off-the-shelf content

Formats available

  • Half-day to full-day workshops within larger programs
  • Multi-day innovation sprints for corporate teams
  • Full program design and delivery for ecosystem players
Starting with a pilot

First engagements with ecosystem partners begin with a single pilot session — one cohort, one real problem, one set of outputs. This becomes the proof of concept for a longer program.

03
Improve Training

Diagnose the real bottleneck. Fix it practically.

Custom — value-based pricing

The Improve Training is a structured diagnostic and improvement program for businesses hitting operational or commercial ceilings. Not a general management training. A targeted intervention on a specific constraint — with a practical, tested solution.

For scale-ups, family businesses, and SMEs who know something is blocking performance and want to fix it — not study it.

What you leave with

  • A clear map of the constraint that is limiting performance
  • A prioritized improvement plan — what to fix first and why
  • Practical tools the team can use independently after the program
  • A 60-day implementation plan with owners and milestones

Who this is for

  • Scale-ups experiencing growing pains — revenue growing, operations breaking
  • Family businesses hitting a ceiling — strong product, weak process or structure
  • SMEs who have outgrown their current model and need to rebuild it deliberately
Starting with a pilot

First engagements begin with a one-day diagnostic — mapping one key process, identifying the binding constraint, and producing a prioritized improvement plan.

04
Strategic Advisory

An ongoing thinking partnership for founders who need a sharp external view.

EGP 15,000 – 25,000 / month

The Advisory Retainer is for founders and CEOs who have worked with Upper Directions and want ongoing access to the thinking — not a one-time engagement. A monthly conversation. Sharp questions. Honest perspective on decisions, direction, and the moments that define a business.

What this includes

  • Monthly 90-minute strategic conversation with Mohamed
  • Access between sessions for specific decisions or urgent questions
  • Ongoing perspective on strategy, positioning, and commercial direction
  • A second opinion before major decisions — hire, price, enter, exit
How it starts

The retainer is proposed after a completed engagement — Sprint, Training, or Improve. It is not offered cold. The relationship must already be established for the ongoing work to have value.

Not sure which offer fits?

Tell us what you're trying to solve. We'll tell you honestly which engagement — if any — is the right fit. And if we're not the right fit, we'll tell you that too.

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